IAG Loyalty offers a wide range of loyalty services to our clients, including the Avios currency, customer programmes, loyalty management tools, technology solutions, data and customer insights. We also manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub.

We’re committed to creating and maintaining an environment that is free from discrimination and promotes equality of opportunity for all.

Our recruitment procedures positively support this aim of a diverse workforce and all candidates are considered strictly on their merits in relation to the criteria for the role. We treat all candidates fairly and consistently and respond to their individual needs throughout the process.

Our Locations

We’re fortunate to have great offices around the UK and in Spain.

London office location.
Birchwood office location.
Heathrow office location.
Madrid office location.

Our Values

  1. We are curious

    about the world and our business. We open our minds to opportunities, questioning how we can be different to be better.

  2. We are brave

    We challenge others, ourselves and the world around us. We seek opportunities to grow and improve, embracing failure in order to learn.

  3. We are passionate

    about loyalty, our customers and our colleagues.

  4. We are leaders

    of ourselves and others. We lead professionally and work with credibility, confidence and humility.

Company stats

  1. 30 years of expertise
  2. 250 brand partners
  3. 8.7m active members
  4. 100bn+ Avios issued annually

The history of IAG Loyalty

  1. 1988

    The travel rewards scheme Air Miles was founded by Sir Keith Mills as a subsidiary of British Airways.

  2. 2011

    Avios was formed when British Airways and Iberia merged as International Airlines Group (IAG).

  3. 2020

    Avios Group Ltd. rebrands to IAG Loyalty, signalling place as a leader in loyalty.

Our place in IAG

Our parent company

  1. IAG Group logo.

Airline operating companies

  1. Aerlingus logo.
  2. Iberia logo.
  3. Level logo.
  4. British Airways logo.
  5. Iberia Express logo.
  6. Vueling logo.

Common services

  1. IAG Loyalty logo.
  2. IAG Cargo logo.
  3. IAG Tech logo.
  4. IAG Connect logo.