About IAG Loyalty
IAG Loyalty offers a wide range of loyalty services to our clients, including the Avios currency, customer programmes, loyalty management tools, technology solutions, data and customer insights. We also manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub.
We’re committed to creating and maintaining an environment that is free from discrimination and promotes equality of opportunity for all.
Our recruitment procedures positively support this aim of a diverse workforce and all candidates are considered strictly on their merits in relation to the criteria for the role. We treat all candidates fairly and consistently and respond to their individual needs throughout the process.
Our Locations
We’re fortunate to have great offices around the UK and in Spain.





- London
- Birchwood
- Gatwick
- Heathrow
- Madrid
Our Values
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We are curious
about the world and our business. We open our minds to opportunities, questioning how we can be different to be better.
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We are brave
We challenge others, ourselves and the world around us. We seek opportunities to grow and improve, embracing failure in order to learn.
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We are passionate
about loyalty, our customers and our colleagues.
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We are leaders
of ourselves and others. We lead professionally and work with credibility, confidence and humility.
Company stats
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30 years of expertise
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250 brand partners
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8.7m active members
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100bn+ Avios issued annually
The history of IAG Loyalty
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1988
The travel rewards scheme Air Miles was founded by Sir Keith Mills as a subsidiary of British Airways.
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2011
Avios was formed when British Airways and Iberia merged as International Airlines Group (IAG).
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2020
Avios Group Ltd. rebrands to IAG Loyalty, signalling place as a leader in loyalty.